uncaptive
mindful buying power
12 companies own most of the brands on the shelf
The independent marketplace, driven by people, not corporations.
Scan any product to reveal the conglomerate behind it — then switch to a genuinely independent maker you can buy, delivered by bike or collected local.
Shop Untamed
People powered
Real people. Real communities. Real impact.
Transparent
See who makes it, who owns it, and the real story.
Support independents
Your spend strengthens makers and local communities.
Rooted
From local to global, backed by values that matter.
Try it now — who owns your basket?
Type a brand, or tap one:
How it works
1
Scan or search
Any grocery or household product — we show the parent company and every other brand they own.
2
See a better swap
A genuinely independent alternative — family-, employee- or co-op-owned, not VC-captured.
3
Buy it, delivered local
Direct from the maker, grower or market stall — by e-cargo bike locally, or collected. Often cheaper.
Why it matters
The shelf looks like endless choice. It isn't — a handful of global conglomerates own most of it, and most of the money leaves the country. Uncaptive helps you see through that and put your spend back into independent, local makers: fewer food miles, fresher, often cheaper when you buy direct, and owned by real people rather than boardrooms. That's mindful buying power.